Privacy Policy

Last modified: [3/20/2017]

The DALE Foundation (“we,” “us” or “our”) has a firm commitment to protecting the integrity and privacy of the users of our website and products.
This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our website, (our “Website”); when you create an account with us; when you purchase or obtain access to our products (“Products”) or via email or other correspondence between you and us; and our practices for collecting, using, maintaining, protecting and disclosing that information.

Changes to This Policy

From time to time, we may need to change, modify, add or remove portions of this Privacy Policy. Any changes will be posted on this web page, and we will update the effective date. Use of the site after the effective date constitutes acceptance of the updated Privacy Policy.

Children Under the Age of 13

You must be at least 13 years old to use the Website and the Products. Our Website and Products are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.

Personal Information We Collect About You and How We Collect It

We collect personal information from you when you provide it to us directly. Such information may include name, age, education level, gender, postal address, email address, zip code, credit card information and telephone number. For example, we gather contact information when you purchase access to a Product, create an account on our Website or register for an event. When corresponding with us or when making a request for information or otherwise interacting with us through the Website, you choose what information to supply, what questions or comments to submit, and by what method of communication information should be delivered. Please take care to share only such information as is needed and that you believe is appropriate. If you are purchasing access to a Product for someone other than yourself, you are responsible for obtaining, and hereby represent and warrant that you have obtained, permission to provide to the DALE Foundation the personal information of the person for whom you are purchasing the Product and for the DALE Foundation to use that information in accordance with this Privacy Policy.

How We Use and Share Your Information

The personal information you share will be used to fulfill your request or complete the transaction you initiated. We may also use this information to contact you and send you periodic mailings from us or our affiliates or partners with information on new products and services or upcoming events. You may also be asked to consent to specific uses of your information at the time you provide personal information to us. If you provide us with your telephone number via the Website, we will use your telephone number only to contact you about the request or transaction, such as a Product purchase, that you have initiated via the Website.

We also collect technical information about your use and interaction with our Website, products and services, which we use to understand trends on the Website and Product use and to generally improve our Website, products and services. We may, for example, perform statistical analyses of aggregate user behavior and characteristics in order to measure interest in and use of various areas on our Website.

We may use your personal information to compile and display content and information that we think you might be interested in. We also may use your information on an aggregate basis — without personal identifiers — for purposes such as to develop and display new features and content for the Website and Products or to provide others with aggregate information about our users and the usage patterns of the Website and Products. We also may perform statistical analyses of user behavior (on an aggregate basis) to measure interest in and use of the various areas of the Website and our Products.

We may share your information with our affiliate organizations, including the Dental Assisting National Board, Inc. (DANB). We will not sell or otherwise transfer or disclose your personal information, including your name, email address, street address or phone number, to third parties without your prior consent except: (a) as may be necessary for such third parties to provide services to us or deliver the Products; (b) as may be required by federal, state or local law or by rules regulating the oral healthcare professions; or (c) as may be required to protect the rights, property, interests or personal safety of our Website, the DALE Foundation or our officers, directors, employees, members, other users, and/or the public, or in the event of a bankruptcy, transfer of assets, reorganization or other restructuring.

From time to time, we may use your information for new, unanticipated uses not previously disclosed in this Privacy Policy. If our information practices change in the future, we will revise this policy and post such revised policy on this web page. We will use for new purposes only data collected from the time of the policy change forward. If you are concerned about how your information is used, refer back to this web page periodically.

Cookies and Other Online Tracking Technologies

We and our service providers and partner organizations may automatically collect technical information about your interaction with our Website, such as IP addresses and referral URLs. Cookies are small text files a website can use to recognize repeat users and facilitate the user’s ongoing access to and use of the site. Other online information might include the browser used by the user, the type of computer, the operating systems, the Internet service providers and other similar information. The Website also automatically gathers information about the areas the user visits on the Website and about the links the user selects from within the Website to third party sites. While we track your activity within and across our Website, we do not track your activity across third party sites over time, nor do we permit third parties to do so on our Website. We also may collect aggregate information on what pages you access or visit and the length of time you spend on the Website. The information we collect is used to improve the content and content delivery of the Website and Products, including online content, materials and services that we describe or make available on the Website. You can configure your browser to disable, block or alert you when a site is attempting to send a cookie. Because an industry-standard Do-Not-Track protocol is not yet established, the choices we offer will continue to operate as described in this Privacy Policy independent of any Do-Not-Track signals.

We cannot control the use of cookies by third parties whose sites a user visits or links to from the Website. Most internet browsers are set to accept cookies. You can set yours to refuse cookies or to alert you when cookies are being sent.

How to Opt Out

All DALE Foundation communication, whether via email or U.S. mail, provides information on how to unsubscribe quickly and easily. If you wish to opt out of receiving all communications from the DALE Foundation and its affiliates (“do not contact”), or from being included in list exchanges with like-minded organizations (“do not exchange”), you can also contact us by calling us at 1-877-510-3253, sending an email message to, or writing to us at 444 N. Michigan Ave., Suite 970, Chicago, IL 60611.

Please note that it is not possible for you to delete your profile from our database or to delete all traces of your activity on the Website or your purchase history.

Links to Third Party Sites

Some transactions may require that you leave the Website and complete the transaction on the site of a third party with whom we have an agreement. You may also find advertising or other content on the Website that links to the sites of advertisers and other third parties. These third party sites may have their own privacy policies or no policy at all. This Privacy Policy does not apply to such other sites. We have no control over and are not responsible for the content or privacy policies of third party sites, nor over the measures, if any, that are taken by such sites to protect the privacy of your information. You should check the privacy policy of any third party site before providing personal information through such site.

Security of Information

We use technical and organizational security measures to protect against the loss, misuse or alteration of the information provided to us. However, no information security safeguards can be guaranteed to be completely secure, so you should use caution whenever providing personal information online, electronically or otherwise.

Your California Privacy Rights

California Law California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits California residents to annually request, free of charge, information about personal information (if any) disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with whom we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to:

Legal Department
Attn: Shine the Light Disclosure
The DALE Foundation
444 N. Michigan Ave.
Suite 970
Chicago, IL 60611

Contact Information

We welcome your comments and questions. All comments and questions regarding this Privacy Policy should be directed to us by email at You may also contact us by telephone at 1-877-510-3253, or by post at the following address:

The DALE Foundation
Attention: Privacy Policy
444 N. Michigan Ave., Suite 970
Chicago, IL 60611

Prefer to talk over the phone? Give us a call! 1-877-510-3253